Simplefin: Making banking easy

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Overview

Simplefin is a fintech startup focused on solving financial inefficiencies for micro and small businesses (MSMEs). By offering digital solutions, Simplefin helps businesses streamline financial operations, including payroll management, expense tracking, and invoice management.

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Challenges

MSMEs face numerous financial challenges:

• Expense Tracking Issues: Paper-based receipts and Excel sheets make categorization and tracking inefficient.

• Accounting and Bookkeeping Challenges: Scattered invoices and payment records lead to inefficiencies and delayed approvals.

• Limited Access to Credit: Lack of structured financial records makes it hard for businesses and workers to secure loans.

Business & User Goals

• Provide a centralized financial platform for expenses, invoices, managing payroll.

• Reduce inefficiencies and save business owners time.

• Improve financial transparency and enable easier credit access.

• Deliver an intuitive user experience for MSME owners with limited technical knowledge.

Why simplefin

Simplefin is focused on solving the problems faced by micro and small businesses.

User Research & Personas

Primary Users

  1. Micro & Small Business Owners